Avatar in India

Avatar in India


Avatar incarnation cRdxXPV9GNQ – Mumbai Sun Gates

A cube of coal with a side length of 8 meters smoking in the Mumbai Sun. The cube holds the exact amount of coal that was consumed by 21.4 million people watching the trailer of the Avatar-movie by James Cameron on Youtube. The cube is therefore the avatar of the film “Avatar”.

The giant black pyramid in the background is the Avatar of the Internet: a coal pyramid with a height of 900 meters representing the amount of energy that is consumed by the Internet in just one year. It is therefore not surprising, that the Russian word for coal is pronounced “oogle”.

Be precise with the precious knowledge of the Internet. Use it wisely. Use it soon.

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original photograph by


Saturday 11th of February 2012 until Saturday 10th of March 2012 in Mumbai, India.

“expeditions in aesthetics and sustainability” demonstrate artistic practices that contribute to the preservation of the planet, intend to influence conscious consumer behaviour and be economically efficient: examples to follow!

More than 40 artistic positions in which the boundaries between art, activism and inventions dissolve and the experiences and methods of environmental initiatives interconnect with artistic approaches are exhibited.

After one year traveling through Germany the exhibition is now reaching Mumbai, being followed by Addis Abeba, Ethiopia and Beijing, China in cooperation with the respective Goethe Institutes and the German Federal Cultural Foundation.